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Fostering online communication

Greg Lund-Chaix's picture

So ... Bob Valiant, Greg Colliver and I have been having a great conversation via e-mail about how to encourage public discussion. In the spirit of eating our own dog food, I'm going to post my reply here where everyone can participate.

One of the things we were talking about is the fact that online forums can be perceived as a barrier to participation. Bob asked if there was a way to have a web forum mirrored to a mail list. The answer is technically yes, but it can be messy. I take it, then, that notification via e-mail is insufficient to encourage participation? That posting via e-mail is also required?

-Greg

greg.collver's picture

Online Forum

I think the Drupel mail notification and RSS feeds works well for me.

The ability to reply a discussion within the email client might encourage some to participate who would not take the time to navigate to the web site and login, find the discussion thread and append a new comment. So if it helps, I'm all for it! They would still need to set up an account and register for the email notifications. I am assuming that the software will only allow them to respond from a single email account to reduce spamming.

Ultimately, encouraging participation in the discussions and attracting new viewpoints and opinions are more important than any of the current technical hurdles.

Greg Collver, IT Manager / Programmer, Three Rivers School District

Greg Lund-Chaix's picture

I suppose I'd better get

I suppose I'd better get over my inherent dislike for mail lists, eh? ;-)

Unfortunately, the post-by-mail tools are not integrated with the e-mail notification module, so it won't be anything resembling seamless. In addition, I think it is limited to blog posts and does not provide for replies to forum or comment discussion threads.

greg.collver's picture

Mail Lists

I am currently a member of several mail lists. Mail lists do not bother me, but I prefer threaded discussions on a web site with RSS feeds.

MACEP - Metropolitan Area Computing Education Professionals
- Archives (Currently has an interesting discussion on Web Page Hosting for Students)

The other is found on the State Employee Information Center Mailing Lists
- the Super List. Many of the state's lists are moderated for the groups that they serve and do not have open membership.

Greg Lund-Chaix's picture

Enabling or Encouraging?

Part of my reluctance to developing a mail-based reply mechanism is that further encourages participants to stay tied to the limitations of e-mail. I guess what I'm trying to say is: are we trying to encourage educators to use better and more powerful tools than plain e-mail? Or are we trying to tie as many of the communication tools to the lowest common denominator - e-mail?

Mail lists are a real pain - especially when you get into the issues like archives, accidental "reply all", and account management (users still have to manage an ID/password for yet *another* account for each mail list). A well-designed online forum delivers all the features of a mail list without a lot of the drawbacks, plus additional functionality. Yes, it means educators have to click once on a feed item or a link in a daily e-mail update, but once there they have access to all the features of the portal/forum.

As for the proliferation of accounts, IDs and passwords - one of the features I am working on is a single sign-on architecture based on OpenID that will allow users to log into the various OVSD resources (portals, Moodle LMS, etc.) with a single login. So whereas a user has a separate ID and password for all the mail lists and web sites they belong to, in the OVSD world there is one single login and password that works across the system.

greg.collver's picture

Single Sign-On

I like the idea of single sign-on for ORVSD.

The reality that email is still the least common denominator for electronic communication among many educators is a good indication of how much ground there is to cover. There are still a number of technology people who communicate primarily with email.

I share your view that the forums should help develop staff technology and writing skills by using the new web tools. The end goal is not the cool new technology tools themselves, but what happens when they are used: teaching and learning. The idea that if someone, possibly ORVSD, builds it, they will come, not because of the technology buzz words we throw around, but because they recognize that something important is happening related to their profession that they want to discover and be a part of.

That said, the technology people will still throw around buzz words to communicate. ;)

greg.collver's picture

Mail List sign-up

I see that Paul is setting up a mail list for the 1:1 computing group using Zookoda. It would be interesting to hear how this works for him and his group.

Greg Lund-Chaix's picture

Zookoda

I saw that. I don't think it'll provide much functionality (if any) beyond the existing e-mail notification tool built into Drupal, however. That said, if it works and gets people participating ... I'm all for it!

greg.collver's picture

I may be wrong, but I think

I may be wrong, but I think it will provide a way for someone to quickly sign-up to receive digests without creating an ORVSD account and password. 
Greg Lund-Chaix's picture

Ah. That's probably the

Ah. That's probably the element I was missing.

That then begs the question: if we are trying to encourage the growth of the community and lower barriers, why would we deliberately set up a tool that allows users to opt in to the system yet does not allow them to post replies? Instead of subscribing to the external mail list, wouldn't it be better to encourage them to go through the same amount of effort and get an OVSD account so that when they read something they can then reply?

greg.collver's picture

I agree that there should be

I agree that there should be an emphasis on building the skills to use an online forum. I think there will always be the spectators. There are some people who have a similar fear of public writing that I have of public speaking. There are some who do not feel that they have anything they care to contribute, but would like to read what others are writing. If they are reading and learning, then something is happening. Yes, it would be better if they eventually write and participate in the topics that they are interested in. In the meantime, it may be a small step if they just get the information, even if you have to print it and send it to them by snail mail.

As far as I know, while there are some online forums available for specific groups (OETC hosts some of them), there is no Oregon specific forum available like we are discussing. 

greg.collver's picture

Fostering Communication White Paper

This blog post is relevant to our discussion: "Modelling Participation in Virtual Communities of Practice". The link to the thesis appears to be dead and has not been fixed. There is a valid link to the thesis in the Wikipedia entry below.

The key factors from the experts:

  1. self development
  2. rewards
  3. reputation development
  4. sense of belonging
  5. acknowledgment

Wikipedia: Virtual Community of Practice

robert.valiant's picture

Thoughts on Web Forums and Listservs

Sorry that it's taken me a while to post here!

Here are my thoughts on this topic; I apologize in advance if I ramble.

Here at the Umatilla-Morrow ESD, we have been working with web based communication for a couple of our ongoing cohorts. One of the cohorts represents regional curriculum leaders -- mostly superintendents, assistant superintendents, and curriculum directors. The other group is made up of regional middle and high school principals.

Our rationale for doing this was that so much of our communication happens by email and gets lost in an individual's mail box. People keep asking the same questions and getting the same answers. Even if they want to, no one can benefit from past conversations without referring to or forwarding old emails. There's certainly been no way to search a collected body of communication to find interesting or pertinent information.

Of course this is no revelation. Folks in other fields figured this out years ago and currently use all kinds of augment electronic communication. This is all "Flat World" stuff, I suppose, but we educators have been slow to get going.

Back to our experiments.

With our curriculum group, we set up a web forum. Users could subscribe to the forum and receive posts in their email boxes if they chose (actually, we subscribed everybody and didn't tell them how to unsubscribe). We had them over a barrel because this group is very important regionally and we confined all of our communication to this web forum: they HAD to get what they needed there. In reality, since they were all subscribed to the forum, they got posts via email, so maybe that was a mistake.

We trained the group and some of them actually used the forum. Because the forum was web based, users had to use a web browser and login before posting new threads or replying to existing threads. The extra step of seeing the post in email and then logging in to a web forum was one more step than most of our folks in this group were willing to take.

You can find that web forum here: http://asdat.umesd.net

With the secondary principals' group, we used a combination listserv/web forum. Our server administrator was understandably not keen on setting up a listserv at our ESD, so we utilized Google Groups. What we found is that this strategy worked very well in fostering email communication among our principals. They are using the resource primarily as a listserv, but they can (and occasionally do) refer to the web to view the communication record. I believe that by giving them a familiar communication tool (email/listserv), I could (with a little) work), get them to more readily accept and utilize the web forum portion than had I just set them up with that tool initially. It's incrementally building capacity (yuck, that's corporate-speak).

So, I'm currently attracted to the idea of a threaded web forum with out AND in email functions for working with educators. For a variety of reasons, I'm not very impressed with Google Groups, however.

Here's what I'm imagining:

Home page of resource:

  • A list of forums (forum topics?) and brief descriptions with subscribe/unsubscribe buttons for each.
  • Instructions on subscribing/unsubscribing.

Sub pages

  • Each form link would go to a page representing the web forum/forum topic with more verbose descriptions and recent posts in threaded or un-threaded formats.
  • Subscriptions would be linked to email addresses which would provide in and out communication for subscribed forums.

One to Many Communication

It would also be nice to be able to pull these subscribers into constituency groups for one-to-may communications like news letters, bulletins, advertisements and etc. (ala CivCIRM, or something like that). Of course the line between communication and spam would have to respected.

As for Drupal, I think the organic groups module and og2list module provide the beginnings of this functionality. I am also interested in exploring the capabilities of w-Agora (http://www.w-agora.net/en/index.php), although at our ESD, we are currently using Drupal and it would be nice to build off that. If someone else builds something, I don't care what it's based on!

Final Thought:

Critical Mass

There is some "Critical Mass" (n) of active posters for any forum/thread to be viable. The value for n will vary, but I think it can be artifically lowered by utilizing "shill" posters who's task is to regularly post stuff to a thread or forum. This probably needs to be done with most forums (maybe not so much with threads) in the early stages.

Best regards,

Bob

P.S.

I don't actually look anything like James Joyce.

 

Robert Valiant - Umatilla-Morrow ESD - (541)966-3117

Greg Lund-Chaix's picture

Thanks Bob!

I agree with the vast majority of what you said in your post. I think the access to archival posts is one of the key benefits to forums over listservs. I also agree that a "shill" or two seeding the forums with provocative (or at least interesting) topics is the best way to draw participants into a new system.

It sounds like your experience with your curriculum group is similar to what we are facing here. I had hoped that the daily e-mail notification of content with teasers and links directly to the new content would draw users into participating. Although, and this may be where I made a mistake, we did *not* automatically enable the notification.

You said: "In reality, since they were all subscribed to the forum, they got posts via email, so maybe that was a mistake." Why do you say so? Was it a daily digest message? Or was it the full text of every post? If it's the former, I don't see why that would be a bad thing. If it's the latter, I tend to agree.

However, where I disagree with you is the enabling of inbound posting via e-mail. If we want to draw users into using the system, why would we want to immediately give them a way to "cheat" and fall back on using e-mail?

Regarding your concern that: "The extra step of seeing the post in email and then logging in to a web forum was one more step than most of our folks in this group were willing to take." Likely it's my non-educator background, but I'm having a difficult time understanding how seeing a link to an interesting topic in a daily digest message and clicking on it to see the whole post and possibly reply is a barrier. It's literally *one* click. I'm already working on streamlining the login process so that users don't have to keep track of multiple accounts and logging in and out all the time. When a user logs into the system for the first time, they have the option of *staying* logged in. This means for any OpenID-enabled site they connect to (which will include all the OVSD Drupal sites as well as the Moodle server and hopefully many more resources), they're automatically logged in.

Under the scenario where the user clicks on a link in a daily digest and is transparently logged in, do you think that is still a barrier to participation?

robert.valiant's picture

Excellent comments, Greg!

I said:

In reality, since they were all subscribed to the forum, they got posts via email, so maybe that was a mistake.

You said:

If we want to draw users into using the system, why would we want to immediately give them a way to "cheat" and fall back on using e-mail?

This is precisely why I wonder if we made a mistake at the UMESD by providing an email-out to our group: because they received the crucial info via email, (I don't think it mattered to this group if it was a digest or not) they didn't have to go to the web. If we had said: "There is crucial information for you, but you must go to the web to get it," things might have been different.

If the goal is to get folks to use the web, then both inbound and outbound email may be counterproductive.

I don't think that's necessarily the goal. IMO, the goal is to foster communication. If that requires using a web interface, then that's a secondary (although possibly vital) goal.

Finally, in response to:

I'm having a difficult time understanding how seeing a link to an interesting topic in a daily digest message and clicking on it to see the whole post and possibly reply is a barrier. It's literally *one* click.

I completely understand your point. It is a business culture issue; educators sometimes see that *one* click as a chasm they're not willing to cross. From a cranky educator's perspective there are MANY reasons: "I forgot my password." "I tried it last week and it didn't work." "My web browser is broken." etc., ad nauseum."

I think this has to be made as easy as possible at least initially. Give educators something they're (mostly) comfortable with, and then wean them off it.

In reality, I don't think we have much disagreement. My comments are mostly observation and conjecture!

Best regards,

Bob

 

Robert Valiant - Umatilla-Morrow ESD - (541)966-3117

Greg Lund-Chaix's picture

Aha! Now we're getting somewhere! :-)

This seems to be the critical piece: I don't think that's necessarily the goal. IMO, the goal is to foster communication. If that requires using a web interface, then that's a secondary (although possibly vital) goal.

I emphatically agree ... if the only goal of OVSD was merely providing forums for educators to communicate. In that scenario then I'd swallow my techie-anti-listserv bias and fire up a few mail lists. But the OVSD goal is to provide far more than simple forums. Yes, the communication tools are a large part of it, but there are going to be many other resources on the system. I feel it is important to draw teachers to the OVSD sites so that they can take advantage of all the goodies we're offering.

Perhaps I was mistaken in my initial thinking that the forums would be a good tool to draw the users in and get them looking at the OVSD sites. They come for the forums, they stay for ... well, whichever of the OVSD offerings they find the most useful. Maybe I was backwards. Maybe I should have been thinking we draw educators in with the course repository or the podcasting system or the online professional development courses and then watch them get hooked on the forums - "Oh, look at all this interesting discussion ...."

It's all in the marketing, isn't it? :-)

robert.valiant's picture

It depends

"It's all in the marketing, isn't it? :-)"

If the goal is promotion, then yes; that's a big part. At some point, if we believe in the "Invisible Hand of the Marketplace," quality (or lack thereof) will likely enter the equation.

Robert Valiant - Umatilla-Morrow ESD - (541)966-3117

greg.collver's picture

Email as a mechanism for participation

While I do not primarily use MS Live Mail, I am using it to keep on top of the Microsoft world as I explore many others (like Google and Edubuntu). This was an interesting little tidbit on my MS Live mail today:

"Now you can easily share your stories and stay connected by publishing your Windows Live™. Spaces blog entries right from Windows Live Mail. Get started by going to Options from your space, and selecting e-mail publishing. Enter up to three e-mail addresses and either save entries in draft form or publish immediately. Then create a new e-mail with the name of the blog entry in the subject field and the content in the message area. Send the e-mail, and you're good to go!"